9-10 Teacher Externship Lesson: Business Writing and Communications

CTE Areas of Study: Business Management & Administration

Learning objectives:

The goal of this activity is to develop a student’s understanding of the meaning of the terms “mission statement” and “vision statement” by utilizing informational texts and audio visual resources on these topics as well as real-world examples of mission and vision statements. Students will produce their own mission and vision statements and present them to the class using verbal and visual communication skills outlined in the Tennessee standards for literacy in Technical Subjects and Business Communications course.

Essential and guiding questions:

Why does the author believe it is important for a company to have a mission statement?
Why should a company structure its mission statement using the author’s essential questions?
Who is the audience for a company mission statement?
Why does the audience matter in constructing a mission statement?
Why does the author suggest you first, identify the company’s “winning idea”?
Evaluate Examples 1 and 2 and describe why these exemplify good mission statements.
How does a mission statement differ from a vision statement?
Why do values have a role in developing the vision statement?

Blooms taxonomy level:

Applying

Differentiation suggestions:

Scaffolding and support for students with special needs, English language learners, and struggling readers:

Consider pre-teaching synonyms of difficult vocabulary words. Lower-level readers and ELL students can still be challenged without being overloaded with difficulty. This strategy can also be used to differentiate for stronger readers by introducing new, and more challenging, vocabulary. Struggling readers would also benefit from visual aids to illustrate many of the ideas presented. Pictures, diagrams, and charts alongside the text will go far to aid students as they dissect the articles.

Originator: