6-12 Creating Social Media Business Guidelines

6-12 Creating Social Media Business Guidelines

PDF icon 6-12 Creating Social Media Business Guidelines

Standards & Objectives

Learning objectives: 

Learning Objective: 

The goal of this activity is to develop students’ understanding of responsible digital citizenship and underscore the importance of crafting sound social media guidelines as part of a business’s communications. The activity helps students practice the skills necessary to become proficient in the Tennessee Standards for Literacy in Technical Subjects within the context of business operations. Teachers can use this activity to assist students in understanding how to create effective guidelines that promote a socially and ethically responsible environment. In-class discussions, readings, research activities, and writing exercises are coordinated to facilitate the study of various company policies. Students will learn legal guidelines, business codes of conduct, and safeguards for avoiding problems and misunderstandings by having clear and consistent business communications. 

Essential and guiding questions: 

Text-Dependent Questions:

Text 1

  • What does Adidas state as one of the main advantages for a company to develop its own use of social media policy?
  • According to Adidas, what does “identify yourself” involve in the social media context?
  • What limits does Adidas put on talking about and discussing “your work” on  ocial media?
  • One of the guidelines listed in this article is “respect your audience.” What  easures does the text list that one can follow using this guideline?
  • What does Adidas present as possible consequences of a fellow employee posting inappropriate messages on social media?

Text 2

  • The words “common sense” are mentioned often in articles related to stablishing social media policies within businesses. Why does Coca-Cola mention this in reference to online posting?
  • Coca-Cola states that local postings can have global significance and to keep  n mind the “world view” when posting. Cite examples of when messages can go wrong.
  • What does Coca-Cola mean when it states it will reasonably monitor employee online behavior?
  • When Coca-Cola says, “You are an important ambassador for our company’s  rands,” what do they mean? 

 

Text 3

  • What does Acas state as key points to include in any social media policy? What are the advantages for including them?
  • What are three responsibilities that an employee should undertake regarding his/her own use of social media, according to the article?
  • What does the article say research reveals about the majority of employees’  ctions if they knew their employers could see all their postings?
  • What are three different methods of communication for delivering a company’s social media policy?
  • What are some of the legal considerations that businesses should take into  ccount regarding how information about employees and applicants can be collected, handled, and used? 

Activity/Task Variations

Blooms taxonomy level: 
Understanding
Differentiation suggestions: 

Scaffolding and support for special education students, English language learners, and struggling readers: 

Consider pre-teaching synonyms of difficult vocabulary words. Lower-level readers and ELL students can still be challenged without being overloaded with difficulty. This strategy can also be used to differentiate for stronger readers by introducing new, and more challenging, vocabulary. Struggling readers would also benefit from visual aids to illustrate many of the ideas presented. Pictures, diagrams, and charts alongside the text will go far to aide students as they dissect the article.

Originator: 
Tennessee Department of Education